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National Insect Initiative Postcard Unveiled in Partnership with HSBC Malta Foundation

A6 postcard promoting the Maltese Honey Bee National Insect initiative, featuring the bee on a Mediterranean Thistle flower with a QR code linking to an educational video.
The front of the card features the endemic Maltese Honey Bee on a flower of the indigenous Mediterranean Thistle.

The Foundation for Conservation of the Maltese Honey Bee (KNM), in partnership with HSBC Malta Foundation, is pleased to announce a second KNM postcard promoting the National Insect initiative.

The Maltese Honey Bee, scientifically known as Apis mellifera ruttneri, has evolved in isolation on the Maltese Islands, resulting in a unique subspecies found only in this archipelago. This endemic bee has distinct features, including a smaller size, darker colour, and a wider abdomen covered with long hair. However, its genetic purity has been threatened since the accidental introduction of the Varroa mite in 1992 and the subsequent importation of foreign honey bee stock. This hybridisation endangers its survival, highlighting the critical need for conservation efforts to preserve this locally adapted subspecies from extinction.

The Maltese Honey Bee is currently a candidate to be classified as a National Species, an initiative of the KNM Foundation. If successful, it would join only five other local species that hold this prestigious status.

The card features a fresh design with elements interlinked with Malta, such as the white and red colours of the Maltese flag and a detail from the Maltese Cross. The endemic Maltese Honey Bee is also depicted on a flower of the indigenous Mediterranean Thistle (Galactites tomentosa). A QR code on the postcard links to an educational video about the Maltese Honey Bee, launched by KNM last May.

The back side of the card displays a drawing of the Maltese Honey Bee by local artist and architecture student Karl Farrugia. The illustrated Maltese Honey Bee is shown on the endemic Maltese Pyramidal Orchid (Anacamptis pyramidalis urvilleana), a rare orchid species that blooms from early March to mid-April.

This A6 postcard has been sponsored by HSBC Malta Foundation, and will be made available from HSBC branches across Malta and Gozo starting this August. Additional copies will be distributed in schools once the new academic year begins in September.

Glenn Bugeja, representing the HSBC Malta Foundation, expressed, “We are proud to support the call for the Maltese Honey Bee to be declared the National Insect of Malta. We firmly believe that this elevated status would help raise awareness about this special pollinator, leading to better conservation efforts.”

Dylan Farrugia, President of the KNM Foundation, added, “As the initiative to declare the Maltese Honey Bee continues to gather traction, we are proud to once again partner with HSBC Malta Foundation, who have generously renewed their support for our cause.”

To stay up to date with the Foundation’s work, we warmly invite you to join our WhatsApp community. The smooth functioning of our organisation relies on financial resources, and your support is essential. Every contribution, no matter the size, makes a real difference in advancing our mission. You can help by joining the Foundation’s cause, become a supporter for just €10 a year or make a donation here: Support the Foundation.

A person holding a postcard featuring the Maltese Honey Bee on a flower, with a vibrant design incorporating elements of the Maltese flag.
On the back side, it depicts the Maltese Honey Bee on the endemic Maltese Pyramidal Orchid.


A person holding a postcard featuring the Maltese Honey Bee on a flower, with a QR code and text promoting the National Insect initiative.
Il-faċċata ta’ quddiem tal-kartolina turi n-naħla endemika Maltija tal-Għasel fuq fjura tax-xewka indiġena Mediterranja.

A hand holding a postcard featuring the Maltese Honey Bee on a flower, with a background in soft purple.
Il-faċċata ta’ wara tal-kartolina turi n-naħla endemika Maltija tal-Għasel fuq fjura tax-xewka indiġena Mediterranja.

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